Quote:
Originally Posted by Qingdai
kits that had pink blocks that were Lego looking and not dumbed down.
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I've seen that, and also felt it was just unnecessary. Make a big kit with all the colors in it if you want a set of Legos with universal appeal. Or even better (from a marketing as well as consumer standpoint) have a
selection of color themes to choose from: pink/orange, primary, pastels, tropical brights, water/sea, earthtones...whatever. Then people can buy multiple sets
BTW the
only counterpart/alternative to the box above is this
Amazon.com: LEGO Ultimate Building Set - 405 Pieces (6166): Toys & Games
Look at the price difference
Quote:
Originally Posted by Kael
LEGO in general has been trending towards specialized pieces geared towards creating the design on the box, and is less focused on suggesting new ways to create your own designs. (Well, they've monetized the "create your own" to a certain extent, like the hero factory.)
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I understand the licensing of popular characters and such, and selling all these individual sets. From a marketing perspective you will sell more this way than if you only sell basic pieces that can be reused. I get that Lego wants to make money. That's to be expected when not everyone wants to be a Lego artist* building lifesize replicas of Darth Vader or whatever. Some kids want to build from instructions then play with the stuff. Kiddo sometimes does nothing but make and remake minifigs for several hours. All the pieces are in a sectioned case, so he has bodies and legs and hands and hair all separated. Making characters is his fave activity on the Lego video games as well.
But like the Kingdoms series. Have a commercial with a boy and a girl playing with it together, have it all in a "building toy" aisle and there is no need to come up with Lego version of Barbie. Many kids like castles and knights and princesses and can pretend from any aspect of that that they want.
The Lego Friends has a pink cafe, well wouldn't that work with the City series? It has a purple convertible with a butterfly on the hood, and hairbrushes and stuff. Why?
*ETA: Kiddo got the Creative Ideas book for his birthday, and it is awesome what people come up with.